“Take a look around, and you see pop up cinemas and pop up cafes, pop up shops and pop up workspaces. And even those establishments that have been around a long time may suddenly have the word pop up in front of them. What’s going on with this pop up phenomenon? What are pop ups and why have they become so popular?”
Pop Up Business For Dummies is written by the Empty Shops Network’s founder Dan Thompson. It follows on from his previous guides to using empty shops for pop up projects, 2009′s Empty Shops Workbook and 2010′s Empty Shops Toolkit, and provides a more up to date, more in depth, resource.
Condensing 12 years experience of using empty shops and managing pop up projects, it is a complete guide to devising, planning and delivering a pop up shop yet. It’s published in October. You can pre-order it on Amazon here or from independent bookshop The Book Ferret.